Title of Entry : 3G Hide and Seek Winner : M-Gen Mobile Technology Ltd. Introduction : 3G Hide and Seek is a Mobile Online Community. It provides a fun way of mobile communications and social network building using 3G location technology. Users can construct their Avatar to match the dress on a particular day, so that the Avatar dress will be similar to the players' dress, publish their location using 3G and seek for each other in the Real World based on the Avatar setting. For example players in a pub can meet each other by looking at the Avatar. Originality: 3G Hide and Seek is an original idea from M-Gen Mobile Technology Ltd. Currently there had not been a commercialized mobile software that had try to link the Real-world and Virtual World using 3G location-based technology. It is built on M-Gen's own proprietary, commercially successful 3G location-based platform. Creativity : This Mobile Community links together the Virtual World and Real World. Users' wanted to meet Real World friends may construct their Virtual World character (Avatar) to dress as same as its Real identity on a particular day. This concept can only be accomplished on Mobile and with a mature 3G location-based network, thanks to the unique edge of Hong Kong to enable us to realize this creative concept. Entertainment Value : Building social network and making friend is more fun than ever. Virtual friend met on the Net can now be visualized by personalized Avatars, and can be seek by location. New friends can be met by Nearby-Friend-of-a-Friend alert, so that users not only can meet their own friends in the same location, but also his/her own friends' friends. Now there will be no boundary between the Virtual World and Real World - Meet Virtual Friends in the Real World! Technology : 3G Hide and Seek is build on M-Gen's proprietary EWAP (Easy Wireless Application Packager) engine. The technology behind EWAP includes mainly Java (J2ME, J2EE, SOAP) and Linux, Apache, MySQL, PHP (LAMP). The EWAP engine is also the technology behind M-Gen's previous 3G products which are awards winning both local and international including Forum Nokia PRO Awards 2005. Business Potential: As the Chinese Government has just announced the approval of TD-SCDMA as the national 3G standard, it is speculated that 3G will be launched in mainland China very soon. This product is targeted at the mainland China market where mobile phone users are generally skillful in mobile phone text input and where data charge is low (In China data package is as low as RMB10 per month unlimited access). By making communications fun and not being "just a mobile game", we believe the potential market will be much larger than normal mobile entertainment products.