As the sophisticated customers of today are spoilt for choice, only quality customer service can ensure continued patronage and profits.

Managers seeking to improve the customer service of their companies will find plenty of tips from a book entitled "Guide to Customer Service Excellence (10) -- Professionalism in Customer Service". The publication is now available for free download from the website of the Hong Kong Association for Customer Service Excellence (HKACE) at www.hkace.org.

This bilingual guide book summarizes the findings of a study on "Professionalism in Customer Service" conducted by HKPC for the HKACE.

The research report contains a development road map and identifies the competence gaps of Hong Kong customer service professionals, as well as features success stories and exemplary practices of leading service organizations.

Check it out now.

For further information, please contact Ms Wendy Wong of HKPC at tel. (852) 2788 5825 or e-mail: sfwong@hkpc.org.