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Manager, Brand Marketing (Ref: CDD049/20)

Manager, Brand Marketing
Corporate Development Division
Ref: CDD049/20
Post Date: 20 April 2020

Job Duties:

  • Support unit head to formulate and implement overall marketing and branding strategy for the corporate and/or designated business divisions
  • Undertake continuous market intelligence monitoring, reporting and analysis through different marketing channels to facilitate management decision in a timely manner
  • Collaborate with cross-divisions to formulate promotional strategies for existing and new products or services
  • Work among internal divisions or external agencies for overarching brand and marketing programmes, including ATL, BLT and digital initiatives
  • Develop holistic marketing calendar across divisions to optimise branding and business opportunities
  • Manage promotion campaigns from ideation, execution to ROI
  • Propose and evaluate channels to optimise effectiveness under tight timeline and resources
  • Supervise and drive the formulation and production of various marketing related collaterals for digital and print use
  • Effective use of omni-channels, including both own and paid medium, to maximise ROI
  • Plan, supervise and monitor brand marketing programs A&P budget management
  • Identify new technologies or capabilities to keep the company’s competitive edge at the forefront of the industry and increase viral marketing results
  • Plan and lead innovative digital marketing strategies to drive business growth and achieve corporate goal
  • Build an effective, creative and energetic team equipped with efficient performance

Job Requirements:

  • Bachelor degree or above in Communications, Marketing, Public Relations or Business Administration
  • At least 8 years’ experience with comprehensive exposure to branding and digital marketing functions, and a minimum of 3 years in managerial position
  • Experienced in formulation and execution of branding plus digital marketing measures
  • Excellent project management skills with proven track records
  • Experienced in brand survey and brand audit projects
  • Excellent people skill, communications and presentation skills
  • Technology and social media savvy, a subject matter expert on digital marketing
  • A problem-solver with strategic mindset, positive can-do attitude, with acute business sense to achieve business goals
  • Ability to work with people at all levels and drive cross-department collaboration and business results
  • Hands-on and detail-oriented, result and quality driven. Able to handle multi tasks and deliver quality work in a fastpaced business environment, deadline conscious
  • Demonstrated leadership, analytical, problem solving and decision-making abilities
  • Proficiency in Microsoft Office applications, PowerPoint, Excel, HTML, WordPress, Email Campaign Systems, digital platforms and Design software
  • Resourceful, creative and willing to go extra miles to achieve greater outcome
  • Good command of both written and spoken English and Chinese, including Putonghua
  • Applicants may be considered for other positions if not matching the requirements of the subject position


HKPC will take into consideration both the quantitative and qualitative requirements of the post when selecting the suitable candidates. A competitive salary package commensurate with academic qualifications and experience will be offered.

Applicants should send application, together with a detailed resume, current and expected salary and contact telephone number by email to (quoting the reference number on the subject heading) within 2 weeks.

Applications not quoting reference number will lead to late processing.

Personal data collected will be used for recruitment purpose only. Candidates not invited for interviews within 6 weeks may consider their applications unsuccessful and the applications will be disposed by HKPC within 12 months.