Cross Industry Matching Showcase 2013 - Door to Creative Business Collaboration

Eighty Hong Kong character creators, graphic, product and multimedia designers, licensing agents and design institutes will put forth their best for cross-over collaboration with the business sector at the “Cross Industry Matching Showcase 2013” from 9 to 11 May 2013.

Organized by the Innovative Entrepreneur Association (IEA) and co-organized by the Hong Kong Productivity Council (HKPC), the Showcase is a highlight of a programme to promote commercial application of creative works. The project is sponsored by Create Hong Kong of the HKSAR Government.

Mr Albert Cheung, President of IEA, said, “Cross sector collaboration can best utilize the penetration power of creative designs to add value to products and craft a unique brand image for businesses. Last year, the Showcase successfully matched over 10 companies with design and creative partners for the development of their own cross-over products.”

Mr Leo Lam, Director (Business Innovation) of HKPC, said, “We aim to promote more business synergy between local SMEs and the creative industries through this cross industry matching platform. SMEs will benefit from enhanced brand values and new markets opportunities. HKPC will continue to leverage our networks to promote collaboration between these sectors.”

The Showcase will be held at the InnoCentre in Kowloon Tong. This year, multimedia designers will participate. Also new to the event will be ‘speed matching’ sessions to facilitate match-ups. Also, there will be exchange forums on cross industry collaboration; and on-site consultation service on intellectual property management.

As part of the project, business skills workshops are included. The well-received mentorship programme will continue with creative heavyweights offering their advice and guidance on business development to selected Showcase exhibitors.

For more information, please visit the website: www.crossmatchingshowcase.com, or contact Ms Rebecca Kwok, Senior Consultant of HKPC’s IT and Business Management Division, at tel.: (852) 2788 6236 or email: rebeccak@hkpc.org.

For other media enquiries, please contact Mr Felix Chan of HKPC’s Corporate Communications Division at tel.: (852) 2788 5036 or email: felixchan@hkpc.org.

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Mr Jonathan Ho
General Manager
Corporate Communications
Hong Kong Productivity Council
Tel: (852) 2788 6390
Fax: (852) 2788 5056
Email: jonathanho@hkpc.org
Website: www.hkpc.org

3 May 2013

Mr Albert Cheung, President of Innovative Entrepreneur Association, gives welcoming remarks

Mr Leo Lam, Director (Business Innovation) of HKPC, introduces the details of the Showcase

Successful matching case of Showcase 2012 (1): Mr Joe Ngai, Managing Director of Nam Kee Spring Roll Noodle Co. Ltd (left) and Ms Christine Shum, Director of Chill Creative Company

Successful matching case of Showcase 2012 (2): Mr Alan Cheung, Managing Director of Grandion Industrial Limited (left) and Ms Cat Kwan, Chief Designer of Kityicat Creation

Matching case of Showcase 2013: Ms Tweety Leung, Owner & Creator of TweeCO (left) and Mr David Lee, Marketing Manager of BridgeWay representing Kam Kee Café