“Showcasing Creative Works to Inspire Cross Industry Matching in Commercial Applications 2014: Match-To-Win” First Presence of “Cross Matching Pavilion” at Entrepreneur Day for Cross Industry Collaboration

 
Eighty Hong Kong character illustrators, graphic, product and multimedia designers, and licensing agents will display their excellent creativity at the “Cross Matching Pavilion” at the Entrepreneur Day to trigger more cross-industry collaboration.
 
The Pavilion is a highlight of the “Showcasing Creative Works to Inspire Cross Industry Matching in Commercial Applications 2014: Match-To-Win” (“Cross Matching Programme”) organized by the Innovative Entrepreneur Association (IEA), implemented by the Hong Kong Productivity Council (HKPC), and sponsored by “Create Hong Kong” office of the Hong Kong Special Administrative Region Government. The Cross Matching Pavilion (formerly “Cross Industry Matching Showcase”) will be held from 2 to 3 May at the Hong Kong Convention and Exhibition Centre (HKCEC).
 
Mr Albert Cheung, President of IEA, said, “The past three editions of the showcase have successfully matched 32 companies with design and creative partners for cross-sector collaboration. By utilizing local creative designs, businesses can reap benefits in three areas – improved product packaging; introduction of new cross-over products; and brand rejuvenation. We expect more synergy building between the creative sectors and businesses at this new venue.”
 
Mrs Agnes Mak, Executive Director of HKPC, said, “The use of creative designs to enter high value-adding markets is an irreversible trend. To enhance the competitiveness of the Hong Kong brand, HKPC has been establishing platforms for partnership between the creative industries and the manufacturing and service sectors to inspire new products and services.”
 
Located at Hall 1DE on Level 1, HKCEC, the Cross Matching Pavilion is held concurrently at the Entrepreneur Day of the Hong Kong Trade Development Council. It will open from 10:30 am to 6:30 pm on 2 May and from 10:00 am to 6:00 pm on 3 May for free admission.
 
In addition to the Cross Matching Pavilion, the Cross Matching Programme also organizes other activities to promote commercial application of creative works. They include business skills workshops and a mentorship programme with renowned local creative figures who offer their advice on business development to participating creative establishments.
 
The Cross Matching Programme was launched in 2011. To-date, it has provided a matching platform for some 215 creative companies and more than 5,000 people from the commercial sector. Among them, 32 commercial enterprises had been successfully matched with their creative counterparts who offered services in the areas of product packaging design, brand-new product development, and product re-branding, etc.
 
For more information on the Cross Matching Programme, please visit the website: www.crossmatchingshowcase.com, or contact Ms Rebecca Kwok, Senior Consultant of HKPC’s IT and Business Management Division, at tel.: (852) 2788 6236 or email: rebeccak@hkpc.org.
 
For other media enquiries, please contact Mr Felix Chan of HKPC’s Corporate Communications Division at tel.: (852) 2788 5036 or email: felixchan@hkpc.org.
 
* * *
 
Mr Jonathan Ho
General Manager
Corporate Communications
Hong Kong Productivity Council
Tel: (852) 2788 6390
Fax: (852) 2788 5056
Email: jonathanho@hkpc.org 
Website: www.hkpc.org
 
28 April 2014
 
Mr Albert Cheung, President of the Innovative Entrepreneur Association (third from left); Ms Daisy Chow, Chair of the Organizing Committee of “Showcasing Creative Works to Inspire Cross Industry Matching in Commercial Applications 2014: Match-To-Win” (fourth from left); and Ms Rebecca Kwok, Senior Consultant, IT and Business Management Divison of HKPC (second from left), show off cross-sector products with exhibitor representatives of this year’s Cross Matching Pavilion.
 
Mr Albert Cheung, President of the Innovative Entrepreneur Association (third from left); Ms Daisy Chow, Chair of the Organizing Committee of “Showcasing Creative Works to Inspire Cross Industry Matching in Commercial Applications 2014: Match-To-Win” (fourth from left); and Ms Rebecca Kwok, Senior Consultant, IT and Business Management Divison of HKPC (second from left), show off cross-sector products with exhibitor representatives of this year’s Cross Matching Pavilion.
 
 
About Innovative Entrepreneur Association 
The Innovative Entrepreneur Association (IEA) is a non-profit organization formed by the winners of the Innovative Entrepreneur Award. Dedicated to promoting the spirit of entrepreneurship and business education in Hong Kong, China and other parts of the world, IEA works closely with governments and other organizations to allow aspiring entrepreneurs the opportunity to share in the experience and business strategies of the prize winners. IEA also encourages its members to take up their social responsibility by dispensing invaluable advice with new entrepreneurs to help them to overcome their difficulties, enhancing Hong Kong’s competitiveness. Such action are expected to reap benefits for association members and the general public and lay the foundation for Hong Kong to become the world's foremost innovation hub within the next 10 years. For more information, please visit IEA website at www.iea.org.hk.
 
About Hong Kong Productivity Council
Hong Kong Productivity Council (HKPC) is a multi-disciplinary organization established by Statute in 1967. Its mission is to promote productivity excellence through the provision of integrated support across the value chain of Hong Kong firms, in order to achieve a more effective utilization of resources, to enhance the value-added content of products and services, and to increase international competitiveness. For more information, please visit the HKPC website at www.hkpc.org.
 
About Create Hong Kong
Create Hong Kong (CreateHK) is a dedicated office set up by the Government of the Hong Kong Special Administrative Region in June 2009 to spearhead the development of creative economy in Hong Kong.  CreateHK administers the HK$600 million “CreateSmart Initiative” (CSI) to provide funding support for projects conducive to the development of Hong Kong’s creative industries, and the HK$320 million “Film Development Fund” (FDF) which provides financial support for projects conducive to the long-term development of the local film industry.　For more information, please visit the CreateHK website at www.createhk.gov.hk
 
Disclaimer:
Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region
 

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