Name of the Client
Hong Kong Comics and Animation Federation
The Hong Kong Comics and Animation Federation was established in 1999. The total turnover of its members occupies 85% of the total turnover of the industry. There are around 400 comics professionals in comics industry of Hong Kong and members of the Federation employ up to 90% of them.
To enhance the branding for Hong Kong comic industry
To create a comic atmosphere and arouse awareness from local public
To develop international image of Hong Kong comics from interacting with overseas tourists visiting Hong Kong
Project management for selection of 20 well-received comic characters developed by local comic artists, constructing 2-3m figurines of the characters to be placed in Kowloon Park, establishing an comic history gallery; and organization of guided tours to visitors and students.
Since the establishment in 2012, there is an overwhelming public awareness of the Hong Kong comic industry both locally and internationally. Over 700,000 local people and overseas tourists from 37 economies have visited the Avenue and it has become one of the landmarks in Tsim Sha Tsui and uplift the international image of Hong Kong comic industry.