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FaceTeen行動 - Let's face it

Name of the Client

Narcotics Division, Security Bureau – Beat Drugs Fund 

Client's Needs

To develop drug preventive education and publicity programme with the use of new media such as Facebook and Social Media Platforms in order to achieve:

  • Develop young people’s self-esteem and capacity to say “NO” to drugs through “Life skills based education approaches”
  • Strengthen the knowledge on how substance and drug abuse affect future opportunities in life and demystify social and behavioral misconceptions or myths
  • Impetus wider community engagement and collaboration on enhancing the awareness and support for young people’s healthy development
Our Solutions

To develop a “Life Skills Based Education Campaign on Facebook and Social Media Platforms that beat drugs before it starts”. The 18-months anti-drugs preventive education and publicity program is aimed to project positive self-esteem for teenagers and young adults between 13 and 24 years old. Various activities and information were organized and disseminated through Web 2.0 platform, such as Facebook, YouTube and Twitter. 

Value Created

Website design, implementation, hosting, maintenance, online game development, online streaming video shooting and encoding, YouTube Channel Management, cross social media platforms marketing campaign – Facebook, YouTube, thematic portal, Magazine etc.