Hong Kong Companies to Showcase 'Worlds Beyond Imagination' at Electronic Entertainment Expo in LA

Innovative digital entertainment productions from Hong Kong will be showcased at the Hong Kong Pavilion of the Electronic Entertainment Expo (E³) 2005, the world's largest trade show for computer and video games, to be held from 18 to 20 May 2005 in Los Angeles, USA.

The size of the Hong Kong delegation to the Expo is expected to be 60, two times more than that of 2004. This represents the largest ever participation by Hong Kong at E³ with the total number of exhibitors increased by 53% over the previous year.

Staged for the third time at E³ since 2003, the Hong Kong Pavilion is jointly organized by the Office of the Government Chief Information Officer of the HKSAR Government, the Hong Kong Productivity Council (HKPC), Hong Kong Trade Development Council, Hong Kong Digital Entertainment Association, China Game Publishers Association (Hong Kong) and Digital Entertainment Industry Support Centre.

Under the theme of "Worlds Beyond Imagination", the Pavilion will present the latest works of Hong Kong's digital entertainment industry in entertainment/game software, computer animation, and digital effects.

Leveraging on this international marketing platform, 10 on-line games will be launched at E³ with contents ranging from martial arts, role-plays to horse racing. As a highlight of the Hong Kong Pavilion, the first woman action choreographer in Hong Kong, Ms Yeung Ching-ching and her assistant Mr Anson Cha will give a special performance to introduce the new productions.

The Hong Kong Pavilion, located at the Kentia Hall of the Los Angeles Convention Center, is likely to capture the attention of visitors with its eye-catching decoration depicting computer graphic of a virtual scene inspired by the street scene of Hong Kong in the '60s.

At the Pavilion, in addition to on-site demonstration of entertainment software, visitors will be able to sample an array of PC games, online as well as mobile games developed by Hong Kong companies. Business matching sessions will be organized to facilitate collaboration between Hong Kong and overseas industry players. The winning entries of the Hong Kong Digital Entertainment Excellence Awards 2004 will also be exhibited at the Pavilion.

E³ is the most important trade event in the interactive digital entertainment industry in the world. This year over 400 exhibitors from 80 countries and regions will participate in the event.

For media enquiries, please contact:
Ms Betty Lee
General Manager
Corporate Communications and Events
Tel: (852) 2788 5895
Fax: (852) 2788 5056
Email: justina@hkpc.org

HKPC
13 May 2005