The Fourth Hong Kong Digital Entertainment Excellence Awards Invite Entries

Hong Kong companies and professionals in the digital entertainment industry are invited to participate in the Fourth Hong Kong Digital Entertainment Excellence Awards (HKDEEA) organized by the Office of the Government Chief Information Officer, Commerce, Industry and Technology Bureau of the HKSAR Government, the Hong Kong Productivity Council (HKPC), Hong Kong Digital Entertainment Industry Support Centre, Hong Kong Digital Entertainment Association and Hong Kong Wireless Technology Industry Association.

Mr K K Yeung, Executive Director of HKPC, said, "Now in its fourth year, the Hong Kong Digital Entertainment Excellence Awards aim to recognize outstanding achievements and creativity of the local digital entertainment industry."

"The entertainment and digital games sectors have emerged in the global market as one of the fastest growing industries. This development, coupled with the implementation of the CEPA agreement, presents enormous business opportunities for Hong Kong's digital entertainment industry," Mr Yeung continued, "With a sound IT infrastructure, a pool of local talents who are experienced in the applications of leading edge technologies, as well as a strong industrial base in film production, broadcasting, wireless technology and advertising, Hong Kong's entertainment and digital games industries are well-positioned to find new horizons for development in the region."

To recognize creative digital entertainment works from all sectors, the Fourth HKDEEA includes the Professional Category and Open Category. Both Categories will honour the best productions in computer animation, digital effects, computer/TV and mobile entertainment software.

All entries should not be published or released commercially on or before 1 January 2005 and will be judged according to originality, creativity, entertainment value, technology and business potential. All companies registered in Hong Kong and Hong Kong permanent residents are eligible to compete in the Professional Category and Open Category respectively.

The winning entries will be honoured at an award presentation ceremony in March 2006 at the Entertainment Expo. In addition, special awards will be presented for outstanding productions by start-up companies and full-time students.

The closing date for application of the Fourth HKDEEA is 23 January 2006. For further details on the Awards scheme, please contact HKPC at 2788-5967, or via fax: 2788- 5770, e-mail: cattsui@hkpc.org, or visit the Awards website: www.hkpc.org/hkdeea.

The Awards scheme is sponsored by Adobe Systems, Altec International Limited, Hong Kong Cyberport Management Co. Ltd., Gamania Digital Entertainment (HK) Co., Ltd., Jadason Technology Limited, Sony Computer Entertainment Hong Kong Ltd., and Synnex Technology International (HK) Ltd.

Supporting organizations for the Awards Scheme include: Hong Kong Advertisers Association, Hong Kong Association of Animation, China Game Publishers Association (Hong Kong), Hong Kong Commercial Publicity Association, Hong Kong Computer Society, Hong Kong Designers Association, Hong Kong Film Directors' Guild, Hong Kong Information Technology Federation Ltd., Hong Kong Kowloon & New Territories Motion Picture Industry Association, Hong Kong Trade Development Council, Information and Software Industry Association, Intellectual Property Department of the HKSAR Government, Office of the Telecommunications Authority, Television and Entertainment Licensing Authority, The Chinese University of Hong Kong, City University of Hong Kong, Hong Kong Baptist University, Hong Kong Institute of Vocational Education, Hong Kong Polytechnic University and Hong Kong University of Science and Technology.

For media enquiries, please contact:
Ms Betty Lee
General Manager
Corporate Communications and Events
Tel: (852) 2788 5036
Fax: (852) 2788 5056
E-mail: emilyc@hkpc.org

HKPC
29 November 2005