Enterprises in Greater China Recognized for Outstanding Achievements in Brand Building and Management

Following the success of the first Best Brand Enterprise Award in 2006, forty-three enterprises from Hong Kong, Macau and the Mainland with outstanding achievements in brand building and management were recognized today (8 June 2007) at the presentation ceremony of 'The Best Brand Enterprise Award 2007 (Greater China)' jointly organized by the Hong Kong Productivity Council (HKPC) and China Trademark Association.

The presentation ceremony was officiated by Ms Jiang Yin, Member of the Standing Committee of the Tenth National People's Congress of The People's Republic of China; Mr Anthony Wong, Commissioner for Innovation and Technology of the HKSAR Government; and Mr Wilson Fung, Executive Director of HKPC.

Speaking at the ceremony, Mr Fung said, "In today's globalized economy, branding is one of the critical factors for enterprises to stay competitive. 'The Best Brand Enterprise Award 2007' promotes best practices and sets the benchmark for other industry players in their pursuit of brand excellence."

The event received over 200 entries from Hong Kong, Macau and the Mainland, covering a wide range of industrial and business sectors. Entries were judged according to five criteria, including corporate development, corporate strategy, corporate leadership, corporate innovation and corporate brand management.

Winners of 'The Best Brand Enterprise Grand Award' were Tingyi (Cayman Islands) Holding Corp. and Chow Sang Sang Jewellery Co., Ltd.

Five companies were recognized for their outstanding achievements in the five selection criteria. The winning companies included:

- 'The Best Brand Enterprise Award and Corporate Development Excellence' – Guangdong Foodstuffs Import & Export (Group) Corporation
- 'The Best Brand Enterprise Award and Corporate Strategy Excellence' – NWS Holdings Limited
- 'The Best Brand Enterprise Award and Corporate Leadership Excellence' – The Hong Kong and China Gas Company Limited
- 'The Best Brand Enterprise Award and Corporate Innovation Excellence' – Kerry Logistics
- 'The Best Brand Enterprise Award and Corporate Brand Management Excellence' – Sun Hung Kai Properties

Following the ceremony, the 'Seminar on Building the Best Brand in Greater China' was held with branding experts, as well as winners of the Grand Award sharing their insight and success stories.

Other officiating guests at the ceremony included Mr Cao Zhongqiang, Secretary-General, China Trademark Association; Mr Wang Hui, Deputy Head of the Department of Economic Affairs, Liaison Office of the Central People's Government in the HKSAR; Mr Li Zhongduo, Director General of Guangdong Provincial Intellectual Property Office; Mr Paul Yin, Chairman of Hong Kong Brand Development Council; and Mr Victor Manuel Kuan, Director-General, Macau Productivity and Technology Center.

For further enquiries on the Award Scheme, please contact HKPC's Ms Flora Chu at tel. (852) 2788 5082 or email: florachu@hkpc.org, or the Productivity (Guangzhou) Consulting Co Ltd's Ms Maggie Zhong at tel. (86 20) 3877 0230 (ext. 208) or email: maggiezhong@gz.hkpcprd.com.

For media enquiries, please contact:
Ms Betty Lee
General Manager
Corporate Communications
Tel: (852) 2788 5036
Fax: (852) 2788 5056
E-mail: felixchan@hkpc.org
Website: www.hkpc.org

8 June 2007