Guidebook Offers Roadmap on Smart Domestic Sales in China

To assist Hong Kong SMEs to make headway in tapping the blossoming domestic market in China, the Hong Kong Association of International Co-operation of Small & Medium Enterprises (ISME) and the Hong Kong Productivity Council (HKPC) jointly published “The Practical Guidebook for Smart Domestic Sales in China” to provide enterprises with a useful reference. The publication was launched today (24 November 2010) at an experience sharing seminar officiated by Ms Maria Kwan, Director-General of Trade and Industry of the HKSAR Government.

Mr Henry Chan, Chairman of ISME, said, “Featuring the case studies of six major industries, including watch and clock, jewellery, domestic appliances, clothing and footwear, cosmetics and food processing, the Guidebook outlines the success factors and management strategies in developing the market in Guangdong province. As the first tool book of its kind for these sectors, the Guidebook has laid down a roadmap for SMEs in opening the domestic market.”

Mr Clement Chen, Chairman of HKPC, said the Council would strengthen its support for local SMEs in developing the domestic market. He said, “The 12th Five- Year Plan proposals recently announced by the Central Government has emphasized boosting domestic demand as an economic driver. However, for many small to medium size OEMs, who lack their own brands, would have no clues on how to kickstart their domestic sales business.”

“Developing the domestic market means more than market research and building a sales network. Businesses need to improve their capabilities in innovation and research and development, design, intellectual property management, product testing, management and talent training as well. As such, HKPC will launch a comprehensive range of related support services for SMEs, putting them on the road to success.”

The Guidebook is part of a programme funded by the SME Development Fund of the Trade and Industry Department to support local SMEs in entering the Mainland domestic market. The programme also included a SME survey and experience sharing seminars in Hong Kong and Guangzhou.

The Guidebook is free of charge. To get the Guidebook, please contact Mr Taco Lau of HKPC at tel. (852) 2788 5660 or email: tacolau@hkpc.org. It is also available for download from the HKPC website (www.hkpc.org/domesticsales_guidebook). For information about the programme, please contact Ms Tina Ng of HKPC at tel. (852) 2788 5651 or email: tinang@hkpc.org.

For other media enquiries, please contact Mr Felix Chan at tel. (852) 2788 5036 or email: felixchan@hkpc.org.

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Mr Jonathan Ho
General Manager
Corporate Communications
Hong Kong Productivity Council
Tel: (852) 2788 6390
Fax: (852) 2788 5056
Email: jonathanho@hkpc.org
Website: www.hkpc.org

24 November 2010

Mr Clement Chen, Chairman of HKPC (fifth from left); Ms Maria Kwan, Director-General of Trade and Industry (fifth from right); Mr Henry Chan, Chairman of Hong Kong Association of International Co-operation of Small & Medium Enterprises, and representatives of industry associations officiated the launch of “The Practical Guidebook for Smart Domestic Sales in China”

About ISME
The Hong Kong Association of International Co-operation of Small & Medium Enterprises (ISME)’s mission is to seize every business opportunity made available to HK SMEs and to capitalize on CEPA’s facilities in order to benefit our members. One of the main strategies is, of course, to enhance the cooperation opportunities with SMEs in China and overseas countries. Tremendous economic and industrial developments by the private enterprise sector which has become one of the national economic pillars in China. ISME can play an active role in this development process, assisting China’s private enterprises to enter the global market.  At the same time, ISME will be one of the important platforms to assist all our members to enter the enormous domestic sales market in the Mainland.  We believe all our members will benefit themselves in this process.

About HKPC
HKPC is a multi-disciplinary organization established by Statute in 1967. Its mission is to promote productivity excellence through the provision of integrated support across the value chain of Hong Kong firms, in order to achieve a more effective utilization of resources, to enhance the value- added content of products and services, and to increase international competitiveness. For more information, please visit the HKPC website at www.hkpc.org.

Any opinions, findings, conclusions or recommendations expressed in this material/event (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund.